To encourage and allow for open discussion, Event Owner Education Sessions are open only to Event Owners.

Event Owner Education sponsored by

All in Meeting Room 21-23 

  Tuesday, April 17, 2012 – 2:45pm to 3:45pm

Corporate Partnership Sales and Activation - "Moments of Truth"
Presented by: Mark Washo, Playbook Management International (PMI)/PMI College

The objective of this session is to facilitate an active discussion on tactics and ideas of all elements of event sponsorship.  Topics include all stages of the sponsorship sales cycle including prospecting techniques, initial "moments of truth", contract negotiation, event day execution, and event follow up.  We will also discuss ideas to maximize revenue, plus explore tactics to find new partners along with strategies to realize mutual ROI from each relationship.

Learner Outcomes
1. Ideas on how to find new sponsors and engage with them right from the beginning
2. Ways to maximize the partnerships, on both sides, when ROI may or may not be the only criteria for measurement of a successful partnership
3. How to maintain the relationship past the event to increase renewals

Wednesday, April 18, 2012 - 11:00am to Noon

Making Your Own Media: How to Create and Execute a Strategic Media Relations Plan
Presented by Jackie Reau, Game Day Communications

Thanks to social media sites such as Facebook and Twitter, news is finding us rather than us only finding the news on TV, radio or in the newspaper. In this session, participants will discuss how to leverage traditional media and social media to create a dynamic media relations plan to increase awareness and attendance of sporting events.

Learner Outcomes
1) How to find news within your organization
2) Ways to create a media relations plan with an editorial schedule to manage and share your news
3) Tips on sharing your news with media outlets and social media sites

Wednesday, April 18, 2012 – 2:15pm to 3:15pm

Third Party Planners: How They Can Help Grow Your Event
Presented by Kurt Aichele,  Rick Hatcher & Patrick Higgins, PSA; & J.R. Bourne, US Fencing Association

Session description and Learner Outcomes coming soon.