"An education isn't how much you have committed to memory, or even how much you know. It's being able to differentiate between what you know and what you don't." -Anatole France
Education rooms sponsored by
Tuesday, April 17, 2012 – 2:45pm to 3:45pm
Throwing Media Pitches that Get Hit
Presented by Anthony Huey, Reputation Management Associates
Ballroom A
This highly entertaining session teaches you the PR pros’ secrets to using the news media to market a company or organization. Attendees will learn how to grab the attention of bloggers and print, radio and TV news reporters; how to leverage social media to reach mainstream media; new ways to more effectively generate positive news and much more! This hour-long session uses real-life video examples to illustrate key teaching points. Learning keys include re-energizing your media pitches, building new media relationships and reconnecting with old media contacts, how to start thinking like a reporter to get better results, converting social media messages to mainstream media placements, and how to be a better interview 6. And more!
Learner Outcomes
1. How to create a simple, yet effective 12-month media pitch calendar.
2. How to tweak social media messages to capture the attention of news reporters.
3. How to meet and build relationships with new news reporters and editors as well as how to rekindle existing relationships that have sputtered out!
Tips from the Trenches: The Best and Worst of Volunteer Management
Presented by Florence May; TRS LLC
Meeting Room 11-13
In this session Florence May will challenge the status quo with volunteer management lessons learned from the best and worst run events. Her direct experience supporting twelve NCAA Final Fours, three Super Bowls, 20+ marathons, international championships and hundreds of smaller events fuels interesting discussion on what really works. She tackles core issues facing professional volunteer managers with effective intergenerational strategies for recruiting, no shows, technology, on-site management, evaluation, recognition, green programs and, of course, cost management. Host organization staffs working to foster energized, efficient, cost effective volunteer programs are encouraged to participate.
Learner Outcomes
1. Familiarize participants with volunteer management best practices for sporting events
2. Consider effective strategies for managing generational differences in volunteers
3. Evaluate your volunteer management program using the TRS Professional Volunteer Management Assessment
Doing Your Homework: Evaluating Events Before the Bid
Meeting Room 14-15
Session description and Learner Outcomes coming soon.
Wednesday, April 18, 2012 - 11:00am to Noon
Trends in Team Sports
Presented by Neil Schwartz & Keith Storey SGMA Research
Ballroom A
The presentation from SGMA Research will give the attendee an unprecedented glimpse into Sports Participation trends domestically. We will examine the current growth trends for Sports that are measured every year in the SGMA’s Sports Participation Study. This data will also be combined with current population changes in the country to give a look into future trends. The presentation will look at a series of data points as they relate to travel habits to participate in their chosen sport (s). The remainder of the presentation will include some strategic solutions for event organizers, sports commissions and sports facility managers.
Learner Outcomes
1. A very detailed look at the Sports participation trends along with free reports
2. A closer examination of the travel habits and tendencies as they relate to sports participation.
3. Strategic recommendations on ways to grow your events for event organizers, sports commissions, tourism executives and facility managers.
Creating Local Market Partnerships for Your Events
Presented by: Mark Washo, Playbook Management International (PMI)/PMI College
Meeting Room 11-13
This session will engaged attendees in an active discussion on creative ways to create local market partnerships for events, even though many events include high attendance from people out of market. We will discuss ways to get the local corporate community to see the “big picture” of a strategic partnership, beyond the benefits they might gain during the event while attendees are in town. We will also discuss tactics to convert single event sponsors, into annual sponsors across multiple events.
Learner Outcomes
1. New ideas on how to position your events to the local market corporate community to gain more support
2. Discuss ways to maximize and grow relationships from single event, to an annual or multi-year relationship
3. Exchange ideas on creating advertising inventory beyond traditional platforms such as visitor guides or event websites
Building the Circle: Putting Pieces in Place for Successful Sports Tourism in Destination America
Presented by Roland Rivera, Jr., Triple Crown Sports; Shelli Fine, Reno Tahoe USA; Courtney Berryman, Scottsdale CVB
Meeting Room 14-15
This session will feature representatives from Triple Crown Sports, Reno/Tahoe, NV and Scottsdale, AZ as they offer a behind the scenes look at how they developed and evolved a partnership resulting in an increased economic impact in their market. Topics covered will include event development, site selection, capital investment planning, long term partnerships, required lodging implementation, and more.
Learner Outcomes
1. Event development plans using capital improvement strategies to offset facility costs, and help facility partners.
2. A deeper understanding of required lodging as it pertains to negotiation of lodging contracts for a destination event market (from the rights holder perspective).
3. How to hedge event development to ensure solid attendance and a long term growth plan (more is not necessarily better, and if you build it, they may or may not come).
Wednesday, April 18, 2012 – 2:15pm to 3:15pm
Social Media & Sports: Monetizing for Sponsorship
Presented by Jackie Reau, Game Day Communications
Ballroom A
In this session, Jackie Reau will share an overview on how to value and ultimately monetize your social media platforms to package and sell as a sponsorship package. She will share how to valuate Facebook Fan Pages, Twitter Profiles and YouTube channels as well as gaming platforms and smart phone applications.
Learner Outcomes
1. How to determine your social media network influence
2. How to value your social media network to package for sponsorship
3. How to sell and activate a social media sponsorship
Putting the NASC Web Site to Work for You
Meeting Room 11-13
Session description and Learner Outcomes coming soon.
Creating a Sustainable Sport Tourism Plan for a Small to Mid Markets
Presented by: Richard Blalock, Newberry (Florida) Parks and Recreation Department; Jim Dietz, Columbus Indiana Visitors Center; Heather Gibson, PhD, Department of Tourism, Recreation and Sport Management at the University of Florida; Jack Hughes, CSEE, Gainesville Sports Commission
Meeting Room 14-15
This session combines the results of academic research about the impact and value of a variety of sports events in Alachua County/Gainesville, Florida with examples from small and mid-sized markets’ innovative approaches to sport tourism development. The session makes the case that events hosted in small and mid-markets generate economic, social and environmental benefits for host communities—more value, it is argued, than mega events have in larger markets. Combined, the insights from these communities provide different, yet winning paths to sports tourism success and it is argued constitute a form of an effective form sustainable development.
Learner Outcomes
1. Results of the research reported in this session can support an organization, department, or community planning to add or expand its sports tourism marketing efforts
2. Examples will be shared to demonstrate how smaller cities have placed value on sport tourism as part of their communities’ sustainable (economic) development plans
3. Examples of how sports commissions can help communities make the best of sports tourism plans